When we started Hello Bello in 2019, our simple mission was to provide premium products for all parents. We believe that parents should not have to sacrifice quality or choose between their baby or their budget. With one in three families struggling to afford diapers, making premium essentials affordable is our north star. 

From the beginning, our partnership with Walmart played a large role in allowing us to make high quality products at affordable prices. As anyone buying in bulk knows, cost per unit goes down as you increase your quantities. The exact same is true in manufacturing our premium diapers. By finding a partner in Walmart, we were able to ensure that our high quality products would be widely available across the country and then pass on those savings onto our customers. 

A lot has changed since 2019, but our mission has only become more important. We have parents’ needs at the center of any decision we make. One of the largest decisions we’ve made is to invest in a US diaper factory, making Hello Bello the only independent diaper company in the US to manufacture diapers from design to delivery. And trust us, this is a BFD. Let’s talk about why:

Quality

We provide superior quality control and produce best-in-class products for all families. Our diapers go through over 50 quality assurance tests to ensure we're delivering the premium quality we promise. We are in control of every decision made in our factory so we never sacrifice quality for costs or allow our innovations to result in price creep. 

Innovation

We are deliberate in the innovations we pursue so they are the best for families and the planet we live on. In less than a year, we’ve been able to reduce our carbon footprint and provide greater sustainability in production and distribution. Our diapers are designed to have zero waste through the manufacturing process. Our machines use up to 50% less energy, and our factory is powered by 100% renewable energy! Other innovations include:

• Stretchier Fit for Li’l Legs
• Double Layer Leak Guards 
• Eco-Friendlier Materials
• Super Soft 

Read more about our innovations here. 

Costs

We chose a location that was centrally located to our customers, whether they purchase through Walmart, other retailers or from our website so we can provide more logistical efficiencies and reductions in freight transportation. All of these changes add up to a reduction in cost and a better environmental impact. Plus, we’re more reliable and nimble to best serve our customers! 

By buying diapers through Hello Bello, our customers are supporting us in expanding these efforts and making good on our promise. Parenting is at its best when we’re doing it together. As parents ourselves, we knew that community would be how we make Hello Bello the best it can be. We created a strong network through retailers like Walmart and our customers to continue providing premium products at non-premium prices.